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Brand Interview - Rhasdala

Mariska from Rhasdala is another amazing small business owner and I'm so glad she agreed to chat with us this week! With 3 children and a husband busy running popular coffee shops, Mariska has somewhere found the time (and energy!) to build Rhasdala into a successful brand. 

Rhasdala Beauty by Mariska Logo

Your Brand

Tell us about your brand – what is it about and how did it begin?
I bought Rhasdala Beauty from the previous owner over 2 years ago. It’s a natural cosmetics and skincare brand. I learned through her how to read the recipes, formulations and to understand each individual ingredient. My goal is to eliminate palm oil from my products.

Is your brand your full-time job or a side hustle?
It is almost a full-time job. I receive orders from all over the world and also sell wholesale in stores. I love it!

What is a typical day for you?
I have 3 daughters aged 15, 8 and 4. They go to school everyday and my youngest goes to daycare 4 days a week. I love formulating new things when I have the time for it. Mostly I am busy making and stocking up on products. I have to focus more on social media and marketing, but that will all come.

Which part of your brand do you enjoy working on the most?
Formulating is my favourite thing and creating new colours too.

How do you balance raising 3 children with running a business?
It's not easy because my husband owns two popular coffee shops in Hervey Bay and he is hardly at home. Parenting and taking care of the house mostly falls on me.

You are profoundly deaf – how has this impacted on running your business?
It is harder when I do markets and talk to customers or do at home parties. I have a close friend who helps me with talking and explaining things to customers. It is pretty easy to run the business though because everything is pretty much done online, through emails and Facebook messages.

Can you tell us what you have in mind for Rhasdala in the next 12 months?
I am hoping to get recognised by the Palm Oil Free Organisation. I am mostly focused on my mascaras as I really love Rhasdala mascaras. They are made from organic ingredients, are vegan and palm oil free.

Your Everyday life

What do you enjoy doing (outside of your brand!)?
I love spending time with my children and spending a lot of time outdoors.

What are you reading at the moment?
“Lessons of a Lipstick Queen” by Poppy King.

What are you watching at the moment?
I just finished watching the TV series Outlander and I am going through withdrawal now!

You have a day with no responsibilities to do anything you like in your hometown of Hervey Bay. What do you do?
Spend the day alone walking on the beach with our dog.

Which do you prefer?

Dogs/cats - dogs

Camping/staying in a hotel - camping

Home cooking/eating out - eating out

Watching a movie/reading a book - reading a book

Summer/winter - winter

Waking up early/staying up late - waking up early

Tea/Coffee - coffee

Sweet/savoury - savoury

Breakfast/no breakfast - no breakfast

Online shopping/in store shopping - shopping online

And finally, we have to ask - what is the best gift you have ever received?

Every day is a new gift

 

Indigo Bay Breathe Gift Box

Indigo Bay has Rhasdala Lip Glosses in 3 shades - Flambe, Gilded Rose and Angel. Choose your shade when you purchase your gift box

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