Maker - Chai Addict
Who are you?
I’m Chloe, founder and brewer (and everything else in between) of Chai Addict. Here’s a little bit of info about me and how it all came about.
Where are you based?
How did your brand come about?
Like most locals, I enjoyed Melbourne’s ingrained coffee culture – where else can you have a truly amazing cup made by incredible baristas in every corner? But I admit I was never truly a coffee drinker – don’t judge me! I loved the smell, the flavour and the social aspects of coffee (still do) but I was happy to forego the caffeine jitters, heart palpitations, wide eyes and sleepless nights. So I kicked that over caffeinated habit and started replacing it with delicious warming cups of chai.
This change in my diet presented new types of problems – the extended wait times, flavour inconsistencies, the overly sweet varieties, and if you get a chance to make it at home, who’s got time clean up the mess? Let’s simplify this arduous process. After my 11th experimental batch, Chai Addict was born.
Chai Addict (and our spicy blend, Chai Harder) is an unsweetened and vegan-friendly masala chai tea concentrate, made from certified organic spices and certified organic tea. The concentrate acts like a cordial, and when mixed with your favourite milk product produces the perfect cup of chai. Its key benefits are that it is around 90% faster to make, and without any of the inconsistencies associated with loose leaf chai teas which can sometimes contain too much, or too little of some key flavour notes necessary for the optimal chai taste.