Inspiring Women - Emily Heidke from Ritual Wellbeing

Some of you may know that Indigo Bay is a regular at local Sunshine Coast markets. When at the markets, a good neighbour can make all the difference - you have someone to chat to, someone who will commiserate with you if you are having a bad day and celebrate with you when you are having a good day. 

I was lucky to have Emily, from Ritual Wellbeing, as a market neighbour on several occasions, and now we get to catch up a few times a month at different markets around the coast. 

She has a beautiful brand and absolutely loves what she does, and this to me, makes her a truly inspiring woman. 

Your Brand

Tell us about Ritual Wellbeing – who are you and what is it about?

We are an aromatherapy brand based in the Sunshine Coast hinterland town of Mooloolah Valley. We offer an extensive range of 100% natural products.

We are about self-care, natural health & wellbeing, women’s health & wellbeing, and products that are safe for the whole family. We believe that our simple everyday rituals are the most important, like that soak in the tub, or self-massage, the pillow mist before bed, morning stretching, or journaling.

RITUAL (noun) a series of actions or type of behaviour regularly and invariably followed by someone.

WELLBEING (noun) the state of being comfortable, healthy or happy.

Ritual Wellbeing Logo

Have you always done this or is it a new business for you? How did Ritual Wellbeing begin?

I have been interested in natural therapies for as long as I can remember and always dreamed of studying it one day, but thought it was unachievable working full-time and raising a family.

However… there was a little twist of fate or divine timing I don’t know haha, but the opportunity to pursue my dreams arose and I took it.

I completed my Master Aromatherapist & Natural Therapist Diploma which covered everything from clinical aromatherapy, specialist certs in aroma for menopause, health wellbeing to holistic herbalism & nutrition and I’ve been full steam ahead ever since.

Emily from Ritual Wellbeing at her stall

What is a typical day for you?

It starts with German Shepherd snuggles, food & exercise, then I am either restocking which sometimes takes days & days or I’m on my laptop doing admin tasks or I am at my little pop up shop in Maleny.

Ritual Wellbeing stall

Which part of your brand do you enjoy working on the most?

Product development and one-on-one consultations.

Can you tell us what you have in mind for Ritual Wellbeing over the next 12 months?

To be attending regular wellbeing retreats, lots more one-on-one consultations & to be stocked in over 10 retail spaces.

Ritual Wellbeing Products

Your Everyday life

What’s your favourite way to relax and take time out for yourself?

I love a good bath & at-home facial treatment. Exercise, being outdoors hiking & climbing mountains helps to clear my mind, but I also enjoy watching movies & true crime docos.

What are you reading at the moment?

I’m not a huge reader but am listening to the Jay Shetty podcast.

What are you watching at the moment?

The Girl from Plainville. I’ve started the Anatomy of a Scandal and just finished the Keli Lane documentary.

Ritual Wellbeing rose lip balm

You live on the Sunshine Coast - you have a day with no responsibilities to do anything you like. What do you do?

A cruise in our Chev to the beach for a swim, a massage followed by a long lazy lunch with bubbles heehee.

A big part of Indigo Bay is creating memories – can you tell us about one of your happy memories?

For over a decade our family's hobby was water sports i.e. waterskiing, wakeboarding, wake surfing. I have so many awesome memories of weekends away camping together, the laughs, the stacks, the camp fire, the satisfaction of pulling off a new trick. Ahhh good times 😊

Emily Heidke of Ritual Wellbeing and her partner

And just for fun - which do you prefer?

Dogs/cats - Dogs.

Camping/staying in a hotel - Hmmm I enjoy both, but love a camp fire breakfast and feet on cold sand in the morning.

Home cooking/eating out - Again both.

Watching a movie/reading a book - movie.

Summer/winter - autumn.

Waking up early/staying up late - neither, I am not a night owl or early bird.. I just love sleep haha.

Tea/Coffee - coffee.

Sweet/savoury - savoury.

Breakfast/no breakfast - definitely breakfast – I cannot function without it.

Online shopping/in store shopping - op shopping.

 Ritual Wellbeing products

Find Ritual Wellbeing at


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